Jordan Flagship
Project Information

Description

The Jordan Brand has never had its own physical or retail presence, presenting a well established brand on the one hand, and a clean slate on the other. LED developed a 20,000 sf flagship design to be located on 125th Street next to the Apollo theater. Drawing on the rich and colorful brand history, LED conceived a retail environment as destination,<br /> incorporating various levels of retail, a home for street-ball tournaments on the roof, configurability for large and small<br /> events, a café, and community out-reach component.<br />

Status

Project

Date

2006

Client

Nike Inc.

Location

New York, NY

Cost

$11,000,000

Size

20,000 sq ft

Project Team

Christopher Connock