Nike iD Flagship
Project Information

Description

LED was tapped to design the original NIKE ID Studio, Nike's first serious foray into offering a "premium" customer experience. The goal was to mediate between the worlds of sport and luxury while staying authentic to both. LED employed an extensive but subtle graphic presence to weave the brand into every element of the space. Significant portions of the construction, including the facade, were prefabricated off site to shorten construction time.

Status

Completed

Date

2005

Client

Nike Inc.

Location

New York, NY

Size

1,000 sq ft

Publications

New York Times Magazine

City Magazine

Architectural Record

Interni

Communication Arts Design Annual 46

Frame Magazine

Ultimate New York Design

Dress Code - Interior Design for Fashion Shops

Fine Fabric: Delicate Materials

Shop! Best of Store Design

Project Team

Christopher Connock

Michael Gibson

Code Consultant

Agouti Construction Consultants

Metal Fabricator

Desu Design