Nike Vision
Project Information

Description

LED was commissioned to design a traveling trade show booth exploring visual perception of light, space and movement - in an all-modular design. The structure is part of the re-launch and re-branding of Nike's eye wear collection. Taking into account Nike's research into specialized lenses that would provide a visual advantage to athletes who use them, we developed a modular system of self-supporting boxes (parallelograms) that took advantage of the approach of the visitors. The angle of the boxes in relation to the visitor approach provided complete vision into the booth; as the visitor moves along the booth, views are compressed and ultimately closed in order to provide a surface for brand graphics.

Status

Completed

Date

2006

Client

Nike Inc.

Location

New York, NY

Size

1,000 sq ft

Project Team

Christopher Connock

Sam O'Meara

Brandon Pass

Michael Gibson